Sharmtrading was founded during significant economic and political instability in Georgia. Despite these challenges, Sharmtrading emerged as one of the first companies in Georgia to successfully implement a European-style business model.

This success was made possible through significant support from our foreign partners, notably the German corporation Schwarzkopf & Henkel and the globally renowned Unilever, which played a crucial role in advancing our distribution capabilities. These partnerships laid the foundation for our success and allowed us to become the exclusive distributor for several world-renowned brands.

Sharmtrading is a major employer in Georgia, with over 600 dedicated professionals on our team. We invest heavily in our human resources, fostering a positive work environment and encouraging continuous professional development for all our employees.

Starting in the heart of Georgia’s capital, Sharmtrading swiftly expanded its operations to regional offices and forged international business ties. Through the steadfast trust of our partners and effective business strategies, we have secured exclusive distributorship of numerous global brands across Georgia and Armenia.

Today, Sharmtrading proudly delivers a diverse portfolio of esteemed brands such as Unilever, Henkel, Eczacibasi, Tchibo, Eccity, and Colgate, to name a few.

Our primary goal is to connect our customers with products they love from leading global brands. We maintain a robust distribution network that serves trade and non-trade establishments, including salons, ensuring timely and reliable delivery at competitive prices.

Sharmtrading continues to build upon its legacy of excellence. We are committed to remaining a leading regional distribution partner, fostering strong relationships, and delivering exceptional value to all our stakeholders.